Build Your Pair
Design your jeans.
Four steps. Infinite possibilities. Your artisan awaits.
Choose your fit
The foundation of your pair. All fits are tailored to your measurements.
Slim Straight
Clean, tailored through thigh and straight at the leg. Never tight, always refined.
Classic Straight
Our most versatile silhouette. Balanced through hip and leg with room to breathe.
Wide Leg
Bold and relaxed. Flows from seat to hem with effortless confidence.
Choose your denim
Wash and weight define the mood of your pair.
Raw Selvedge
14oz unmercerised indigo. Fades to your life. The purist's choice. +$40
Dark Indigo
Rich factory-washed indigo. Deep and dramatic. Perfect for evening.
Light Wash
Sun-faded vintage character. Casual, effortless, timeless.
Jet Black
4-way stretch black. Month-long dye process. Ink-deep finish. +$20
Thread palette
Your embroidery
Choose a zone and describe your design. Our artisan will sketch it out for your approval.
Placement zone
Back Pocket
A focused, intimate design. Our most popular placement.
Leg Panel
Full side-seam cascade. Bold and unmissable. +$60
Cuffs
subtle detail that reveals itself as you move. +$20
Knee Panel
Centered, artful, striking when seated. +$30
Full Coverage
Head-to-toe embroidery. Statement piece. +$120
Waistband
A hidden detail. Personal mantra or subtle pattern. +$15
Describe your design (optional โ we'll help if you're unsure)
Review your order
Everything looks good? Add to bag and our team will be in touch within 24 hours.
Your Configuration
You're on the list.
Your custom pair is in the bag. An artisan will reach out within 24 hours at the email in your cart. Time to get excited.